How do you define ‘fluff’ ? Quite a random question to begin a post with, isn’t it? Exactly! I Hate Luv Storys or #IHLS is just that – both fluff and random. Fluff, by definition means any light downy material. It also means something which is of little value or significance. And IHLS qualifies on both those categories. It is just fluff; no pulp, no substance and definitely no juice. The only thing it has is Sonam Kapoor’s electric smile trying to charge up this otherwise charge-less movie, which suffers from a desperately-trying-hard-2b-cool-syndrome.
The biggest thing that irritates me to allergic levels about this movie, is its unashamed and narcissistic self-promotion of supposed Hindi ‘romantic cult favourites’. If you think I am wrong, then how on earth will you explain, plugging in KANK and K3G tribute scenes into the movie narrative, as not being narcissistic? Yes, this is a Karan Johar movie, and this is his way of taking a piss at his own movies, kinda like being the cool guy who doesn’t shy away from laughing at himself. Oh please grow up. Spoofs are made by B-grade directors and geeky nods to movie classics do not mean flashing out family poster frames and pink teddy bears from Archies galleries. And if you think making the director in the movie – Veer [Samir Soni ] be an onscreen version of KJo would be a good idea, you couldn’t be more wrong.
Oh, I really don’t know where this movie review is going. Pretty much like the movie. It is just pointless and worthless as well. So I’ll rather write some bullet points about this movie.
1. Our dude Jay Dhingra [Imran Khan ] is a womaniser and doesn’t believe in love. He drinks beer by night, and is an Asst. Dir to the romantic movie director. So he gets to be the dude who has the best t-shirts, easily picks up girls, sleeps around with girls called Giselle [possibly], and also easily dumps women. And oh yeah, he has a fat bloke for a colleague who statistically represents women characteristics. And since our dude is supposed to be dude-dude, he uses words such as fugly [and even tries to explain what it means ], almost says What the F..[almost], and has no inhibitions from announcing about pregnancy, bisexual exes or a cute bum of another guy. How 21st century. Now only if he was really as cool as the T-shirts he wore and not end up being the wannabe he actually is.
2. IHLS exposes the many cliches of the YRF-Dharma school of filmmaking – you know, the chandeliers, the interior staircase set, pink bedrooms, karva chauts and scenes with Sarso ke khet and the airport. Was it meant to tickle me? Give me some Johny Lever I say. And no, before you accuse me of anything, one of my all time favourites is Dil to Pagal Hai.
3. Our dude Jay randomly walks into a movie theatre, sits next to Simran [ Sonam Kapor] and yes, very conveniently starts speaking to her. Yes, both of them are complete strangers. And they start talking while watching a movie in a cinema. Bollocks!
4. Main storyline – Girl is in love with childhood friend and son of family friend – Raj Dholakia. Everything is perfect, and Raj loves Simran, and so does she. I mean, she loves him too. But when Jay enters the scene, and Simran spends a few days with him on her film set and starts drinking shots on a weekday, she finds love in Jay. Which means, she hasn’t been doing this before with anyone else. Or..whatever. Who am I trying to convince? This is just another gheesa pita formula flick.
5. What’s with the title? Is Shahid Kapoor gonna start writing movie titles just like he tweets?
6. For a light hearted film, the jokes were really stale, cheap and often phaaltoo. I say MTV Fully Faltoo and the other dudes would have done a much better job rather than spending all the money on creating a fake movie production and that New Zealand tourism sponsored movie holiday.
I guess that’s about it. Sometimes you just need to put your money away in a fixed deposit than spend on the display of the developed Dolle-Sholle of Imran. With all the attempts made at playing around with the cliches, this movie doesn’t even qualify to be a good popcorn entertainer. Just avoid yaar!